Cases

We believe the most effective way to showcase our work is by sharing examples of the projects we've undertaken for our clients. Below, we've sampled a selection of client cases that span various expertise areas and approaches.

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The Public Sector

Evaluation of the business climate in The Municipality of Aarhus

Silverlining Research performed a business climate survey for Aarhus Municipality in December 2023. For several years, Aarhus Municipality has conducted a series of measurements to gauge the pulse of the local business community. These measurements aim to shed light on businesses’ experiences and attitudes towards Aarhus Municipality’s business policy efforts and gather information about businesses’ own efforts and other business-related facts.

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Travel & Tourism

Evaluation of the West Coast APP

Silverlining Research has carried out an evaluation of the WEST COAST app for the consortium consisting of VisitDenmark, Destination Northwest Coast, Destination North Sea, Destination Wadden Sea and Danish Coastal and Nature Tourism.

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Travel & Tourism

Cruise Tourism for Wonderful Copenhagen

Wonderful Copenhagen wanted to gain more information regarding cruise tourist’s knowledge of different cruise destinations, their travel behavior before Covid-19, their expectations for the future and the perception and reputation of different destinations.

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Travel & Tourism

Copenhagen as an Outdoor Destination

Experiences in the nature or the Danish coast have been the primarily reasons for Danes to spend their holiday in Denmark. However, the reasons to visit Copenhagen as a big city attraction have been different.

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Culture & Attractions

Evaluation of Maltfabrikken

Silverlining Research carried out an Evaluation of Maltfabrikken for Syddjurs Municipality. Syddjurs Municipality wanted a better insight in the societal value of Maltfabrikken for the area of Ebeltoft.

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The Public Sector

Study of Expats in Aarhus Municipality

Silverlining Research has conducted a survey of ex-pats in Aarhus on behalf of Aarhus Municipality. Aarhus Municipality has a desire to obtain precise knowledge about the international workforce in the region, i.e. foreign professionals – so-called ex-pats.

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Culture & Attractions

Naturkraft – Customer Insights and Product Development

Silverlining and Kvistgaard+HIRD act as strategic partners for Naturkraft concerning analysis, insights and product development.
The work is based on the research-based development tool eXDB © (eXperience Design Blueprint) and in-depth knowledge of Naturkraft’s future guests gathered in a number of personas.

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The Private Sector

Awareness and Brand Strength Measurement

In February 2020, Silverlining Research conducted an awareness study for Hörmann. Hörmann originates from the German market and produces garage gates, doors, frames and industrial doors and is one of the world’s largest manufacturers in the field.

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Culture & Attractions

Zeppelin Tønder – Get a Great start

In October 2020, Silverlining Research carried out a target group and price analysis for Tønder Municipality. Tønder Municipality is planning an upcoming experience and dissemination centre that will tell the story of the zeppelins based on the Toska Hall in Tønder, which includes the story of the world’s first aircraft attack on land from an aircraft carrier much more.

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The Private Sector

Consulting for Branding Companies

In March 2020, Silverlining Research, in collaboration with Omnibus, helped the branding and strategy company, The Brand Company, and sugar manufacturer Al Khaleej Sugar, to conduct a market analysis in the United Arab Emirates.

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Travel & Tourism

Kickstart of the Culture Tourism during Covid-19

Silverlining and Kvistgaard+HIRD are a part of the project Kickstart the Culture Tourism. It is a one-year project under the development company Dansk Storbyturisme during which cultural tourism will be promoted in collaboration with the big cities’ cultural partners after the arrival of Covid-19.

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