Cases

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Tourism, culture & attractions

Naturkraft – Customer Insights and Product Development

Silverlining and Kvistgaard+HIRD act as strategic partners for Naturkraft concerning analysis, insights and product development.
The work is based on the research-based development tool eXDB © (eXperience Design Blueprint) and in-depth knowledge of Naturkraft’s future guests gathered in a number of personas.

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Private sector

Awareness and Brand Strength Measurement

In February 2020, Silverlining Research conducted an awareness study for Hörmann. Hörmann originates from the German market and produces garage gates, doors, frames and industrial doors and is one of the world’s largest manufacturers in the field.

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Public sector

Zeppelin Tønder – Get a Great start

In October 2020, Silverlining Research carried out a target group and price analysis for Tønder Municipality. Tønder Municipality is planning an upcoming experience and dissemination centre that will tell the story of the zeppelins based on the Toska Hall in Tønder, which includes the story of the world’s first aircraft attack on land from an aircraft carrier much more.

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Private sector

Consulting for Branding Companies

In March 2020, Silverlining Research, in collaboration with Omnibus, helped the branding and strategy company, The Brand Company, and sugar manufacturer Al Khaleej Sugar, to conduct a market analysis in the United Arab Emirates.

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Tourism, culture & attractions

Kickstart of the Culture Tourism during Covid-19

Silverlining and Kvistgaard+HIRD are a part of the project Kickstart the Culture Tourism. It is a one-year project under the development company Dansk Storbyturisme during which cultural tourism will be promoted in collaboration with the big cities’ cultural partners after the arrival of Covid-19.

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Tourism, culture & attractions

How to Forecast Tourism?

In collaboration with InZights in 2020 and the beginning of 2021, Silverlining has prepared a new version of the European Travel Commission’s handbook on tourism forecasts.

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Want to know more?

Get in touch with the Silverlining Team, if you want to know more about our solutions within your sector.